SEO FAQ’s

After some months answering questions as an active SEO expert user in Quora, I think it is a good time to drop the answers added so far

These are the questions answered, click on the title to dive to its answer. Feel free to drop any question you may have 😉

  1. How can I rank my keywords on Google first page quickly?
  2. What is a Link Wheel and should I build one?
  3. Does it help for SEO to use a new domain name extension that includes a search keyword i.e. “design.services” for a design service company?
  4. What are some good versatile keywords for blog headlines? I have found that adding the keywords ‘list’, ‘review’ and ‘how to…” are all effective.
  5. How do I calculate PPC budget given the incomes I want to generate?
  6. How can I safeguard my website from google dorking?
  7. Who are Google’s top competitors?

Hope you find this useful!! 🙂

 

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List of some frequent asked questions about Search Engine Optimization

1. How can I rank my keywords on Google first page quickly? What is the best way?

As all my pals are mentioning, SEO short term strategies are not recommended and I always try to avoid them as even if you can get impressive short term results, Google will probably ban you quite fastly

There are some tricks though you can follow for a specific keyword or for a small amount of keywords, however you will need some budget if you really want short term (only) results. Some advices:

  1. Try to to attack low competency keywords. The lower competition, the easier to hike positions
  2. Set up a website with the a domain that contains that keyword. This used to be more effective than nowadays but still works
  3. Make a proper in-page set up: ensure your keyword is in the title/meta description/meta keywords list/ etc. If you want to attack some more keywords, add a page for each of them
  4. Add some of the follow:
    1. Some video with a title related to that keyword and push the views in YouTube ads.
    2. Add maps, photos and other enriched media
    3. Set some PPC campaigns. Some people will say that this does not help too much but I have experienced SEO increased after 1–2 weeks of driving traffic consistently, however you will lose this increase after stopping that
  5. Money can get everything in this world. If you are able to engage or to get good deals from important media/ influencers or sites with high Google PR, your rank should hike too…
  6. Clicks Generators. You can algo for Clicks generators solutions like HitLeap (Get Free Website Traffic) These sites will let you ‘interchange’ clicks, a big % of them may be fake though 🙂 🙂

Good luck with that!

Link to the thread and other Answers to that questions

https://www.quora.com/How-can-I-rank-my-keywords-on-google-first-page-quickly

 

2. What is a Link Wheel and should I build one?

I’ve been told this is a “killer” SEO tactic. Is it more involved than starting a bunch of free blogs and linking them to my site? Is it considered “black hat”?

just wanted to add that some of these answers are right, and others are wrong. There are two kind of Link Wheels:

  1. Externals: the one that haters describe, Site A to Site B to Site C….
  2. Internals: Wheel of links within your pages. For example:
    • I have 20 a Hotel Chain with 20 hotels at 5 cities
    • I make a page per city and per hotel
    • I link each city page with all the hotels on that city and with other city pages
    • I link every Hotel page with the hotels of that city and with the city pages

That really is a SEO-Killer tool if you also add maps and videos per page….

Big brands like British Council are using it properly and are not penalized…. take care of where you take tips from

Free IELTS Listening practice test to help pass the exam

You can find an example from my this wheel is between three different pages. This wheel is more complex because is internal among each page and external with other pages from the same client.

page 1 – Tiếng Anh lớp chòi

page 2 – Học tiếng anh thiếu nhi. Video lớp học tiếng anh thiếu nhi

page 3 – Tiếng Anh lớp 6

(Pages are linked via the chart)

Link to the thread and other Answers to that questions

https://www.quora.com/What-is-a-Link-Wheel-and-should-I-build-one

link-wheel.jpg
Chain of Link Wheels: Each circle represents a Web Page, each arrow a Web Link

 

 

3. Does it help for SEO to use a new domain name extension that includes a search keyword i.e. “design.services” for a design service company?

In my opinion it does and it does not.

In a long term perspective, if this decision comes with a proper in-page set up and a content plan + backlink plans to support this page, for sure it does, specially if it is a long tail keyword and your competition is low.

However, if you already have a page with good rank, it may be better to add a new sub-page with that “keyword” as a page title, in your second level, add a nice density, find these backlinks (it is always easier to find backlinks for pages with high authority than with brand new pages)

One video with a big amount of views, maps and other enriched content will also help a way more in short term than a domain

Link to the thread and other Answers to that questions

https://www.quora.com/Does-it-help-for-SEO-to-use-a-new-domain-name-extension-that-includes-a-search-keyword-i-e-design-services-for-a-design-service-company

domain extensions
Domains are not SEO-killing factors anymore, but still helps

 

4. What are some good versatile keywords for blog headlines? I have found that adding the keywords ‘list’, ‘review’ and ‘how to…” are all effective.

Dear Friend,

Totally right! It is usually a good idea to set titles that match common sentences like “Lists of…”, “Top 5…”, “Must have….”, “Recommended…. “, ‘What does ‘….’ mean?’ etc..

Moreover, I would recommend you to follow these steps to maximize your in-page set up:

  • Go to the Google Keywords tool and compare the clicks demand of some of these headlines + your page key keyword
  • Try to find a combination with a high traffic and low competition. The lower competition, the lower effort and shorter time you will need to position your page on top
  • If the competition is too high, try to go for some long-tail keyword
  • Try to keep that combination on your page title, URL and some anchor

Hope you find this useful!

Link to the thread and other Answers to that questions

https://www.quora.com/How-can-I-rank-my-keywords-on-google-first-page-quickly

 

 

5. How do I calculate PPC budget given the incomes I want to generate?

Let’s say my company wants to generate 1.000.000$ a month, and let’s say the estimated conversion rate of purchases who come from AdWords is 5% (i.e. 10.000 users come from AdWords and 500 will buy). Average price for single product is 130$. How do I set an AdWords Budget that can generate that sum?

PPC.png

Dear friend,

Your question will be totally different depending on which industry you are at and how is your website.

First of all, every online business needs to identify its digital sales funnel, different industries will have different funnels, in order words, different steps between your banners or ads and your sales.

Each step will have a cost and a conversion rate, if you have a 100% online sales portal like AMAZON, your major steps will be:

  • From Web Impression to Click:
  • From Click to Sale
    • The conversion rate will be “clicks per sale”
    • The cost will be called “cost per sale” or CPA (cost per acquisition)

To my understanding your question is very blur because the CPC is not a good reference for your CPA, if your website is very slow, ugly, not friendly and lots of spam, even if your CPC is very low your CPA will be high as your conversion rate click-to-sale will be very high…

My advice is first to optimize your site, and then make a different plan to generate cheap traffic

Link to the thread and other Answers to that questions

https://www.quora.com/How-do-I-calculate-PPC-budget-given-the-incomes-I-want-to-generate

 

 6. How can I safeguard my website from google dorking?

My first immediate answer would be to update your Robots.txt, as this is the file that shows Google what to read and what to skip from your site.

This other Quora thread can be a good reference anyway. For further info, have a look to the Infosec Institute. These guys are web security experts (they even issue certificates) and post lots of very useful and easy to understand articles

From on their articles I extracted this info than can be useful: Defending yourself from Google hackers – InfoSec Resources

Cheers,

Robots.txt Examples:

Please follow all these disallows:

1.  User-agent: *

Disallow:

This entry will keep all robots out of all directories.

1.  User-agent: *

Disallow: /

We can specify particular directories that we don’t want. The following example, will keep all robots out of the /infosec/ directory, as well as any subdirectories.

1.  User-agent: *

Disallow: /infosec/

By not including the trailing /, we can stop the spiders from crawling files as well.

The following example will stop Google’s robots (googlebot) from crawling anything on our site, but allows all other robots access to the whole site.

1.  User-agent: googlebot

Disallow: /

The following meta tag will prevent all robots from scanning any links on the site.

1.  <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

We can also deny or allow certain spiders using this tag.

Example:

1.  <META NAME=”GOOGLEBOT” CONTENT=”NOINDEX, NOFOLLOW”>

For more information, you can visit :http://www.robotstxt.org/wc/excl….

Google Dork for checking the .htaccess file is intitle:index of “.htaccess”  would list the websites with the file .htaccess in the directory listing.

Directory listing should be disables unless required. The directory listing also happens when the index file defined by the server configuration is missing. On apache servers, we can disable the directory listings by using a dash or minus sign before the word Indexesin the httpd.config file.

Link to the thread and other Answers to that questions

https://www.quora.com/How-can-I-safeguard-my-website-from-google-dorking

 

7. Who are Google’s top competitors?

There are several local search engines that are taking a big % of the share market at several Asian countries:

  1. China – Baidu: probably the second largest search engine. The giant “Chinese Google” competes with Google not only in keyword researches but also in Adwords, Maps, Video platform, etcBaidu
  2. Vietnam – Coc-Coc: something similar to Baidu but in Vietnam. It has almost the 20% of the market share and has its own SEO algorithm, much easier to hack than Google’s. It can be interesting for affiliates looking for easy clicks (keep in mind Vietnam is still a 90 million people market).Cốc Cốc

Article about Coc-coc: This upstart search engine just got funding to challenge Google across Southeast Asia

  1. Russia – Yander, Rambler and Mail.ru. In Russia the market share is probably even lower than  in the two previous cases.
    • Yander is by far the main researcher and counts with almost 60% of the market share according the Russian Search Tips Blog to Anna Russian Search Engine experts, specially interesting is its Keyword Planner tool, Wordstat Yandex, you do not need to register and its quite easier to use than the google version
    • Rambler and Mail.ru are closer to Yahoo! than to Google, as they offer news and other third services
  2. Arabic search engines. There are several local engines quite used at the Emirates and other Arab speaking countries, however these ones are mainly editors powered by Google, they do not have their own algorithm

Hope you find this good!

Link to the thread and other Answers to that questions

https://www.quora.com/Who-are-Googles-top-competitors

 

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