In this section you will find some marketing basics that every marketing plan needs to consider.
Most of the Digital Marketing blogs are extremely oriented in boosting reach, clicks and other user-interactions (so we are) but they forget the principles of why this plan needs to be executed and how to align that performance with the company business goals in short, mid and long term.
Many successful entrepeneurs and corporation think that marketing is not necessary to achieve success, and we do believe that’s good in part: if your product is amazing and there is no competition, you will always succeed. Nevertheless, in digitalmarketigV&V, we believe that a well executed marketing plan congruent with the environment and linked properly with the business goals and customer needs of a company, brings this corporation closer to the position in the market the board wants/needs to achieve.
In order words, good marketing saves your time. You can succeed without marketing, but you will need much more time